Imagine if you will, for just a moment, what the learning content product industry would be like if there was no teleconferencing?
There would be no teleseminars giving free training to help raise your reputation and act as free samples. There would be no group coaching calls keeping the price within reach. There would be no CDs and digital products based on teleseminars. The cost of producing products would increase dramatically.
In fact, the very confront of information marketing would change. It might not already be functional to deliver it over the internet!
There’s no question that teleconferencing and teleseminars are important to the marketing of learning content products.
But how does teleconferencing work?
In this article I’m going to try to answer that question — admittedly from a non-technical background.
From a technical point of view a teleconference is a cross connected call. Multiple incoming lines are hooked up by one telephone number to a PBX or to use the long form a private branch exchange switch. A PBX is used to connect incoming telephone lines and handsets or two or more internal handsets. Basically they are a computerized version of the old operator and her switchboard.
This PBX can be physical or software based. In today’s world, teleconferencing sets use software based PBXs for a number of reasons.
typically a PBX connects one incoming line with one handset or two internal handsets. But it doesn’t have to limit itself that way. A teleconference or conference call uses a PBX to connect multiple incoming lines (usually using the same telephone number and extension) together.
So what is a teleconference from a non-technical point of view? It’s a way to connect a number of people on a telephone so they can all talk together. That’s the simple answer.
Now how does it work?
It begins by making arrangements with a teleconferencing service. These providers — including virtually all telephone companies — make a PBX obtainable for teleconferences. You register with the service and they email you back with a telephone number and a password or conference id. In fact, they typically send you two conference ids… one for your use as great number and one for your guests. Effectively this conference id is the equivalent of a meeting room or exchange.
You then schedule the meeting and inform the participants of the phone number and conference id. Typically this is done with an email.
When the time comes, you call in using the great number conference id. This gives you a number of capabilities that the regular participant doesn’t have. At the same time the other participants call in using their conference id.
That’s it. All you need to do from there is to start talking. When you’re finished talking hang up.