Space Age Marketing For Stone Age Writers (Insight Into the Book Publi…

Writers are like sheep in many ways. Because we play soccer with four feet, many of us often have wool pulled over our eyes and we occupy “LEFT-BACK” locaiongs. Take for example marketing. I believe every writer and possible writer needs to know as much as possible about marketing. In my experience as a radio great number, artists are usually very casual about the business aspects of their work. “Someone else takes care of that” is the popular slogan. already though I try as often as possible to characterize writers’ “New Works” and works making news, writers are expected to keep up the bottom locaiongs of artistic ladders, unless one is really famous.

Take a recording artist. If a recording artist had one hit song in his or her life, or already if his/her song was not a mega hit, the insignificant featuring of the song makes the artist newsworthy. Not so for a writer. already though the author does newsworthy things, those do not translate into marketable news automatically.

TO PUBLISH OR NOT TO PUBLISH.

Before we can answer the question posed above, one has to ask: publish commercially or recreationally. Commercial writing: writing to earn a few…that is a horse of a different color. That aspect of writing needs to be addressed. confront it: with at the minimum 100,000 writers minimum entering the commercial market weekly, it takes more than the strongest to survive. For the sake of brevity, I will address book writing, as opposed to article writing. The latter category is numberless millions. Everyone and his/her neighbor blogs, sends emails/SMS’s, writes letters, tweets, and/or is on Facebook.

Book Publishing:

Before a person considers writing a book, there are a few hard fast rules. Knowledge of these rules will ease frustration and or disappointment down the line. Here is a good indicator as to whether or not you will obtain a publishing contract. Send out submission letters to 5 publishing companies. If none affords you a reply, chances are that your material does not appear to be profitable. You might consider the self-publishing route.

SELF-PUBLISHING:

Self-Publishing is a fancy information for what used to be called Vanity Publishing. Before you contact any self-publishing company, Google the name of the publishing and put in the information “Complaints” after the company’s name. Writers love to write. They will write about their experiences–good and bad. Each company will have lovely websites and wonderful brochures. Read customers complaints first. A very interesting thing is taking place in the self-publishing business. Canada used to have very noticeable ones, especially in the Vancouver area. Unfortunately, a very aggressive North-American company is sharking them up. Rumors and complaints abound. Remember the saying: CAVEAT EMPTOR (let the buyer beware). After you have done your homework, go to the websites and search the names of at the minimum 50 authors in different categories. many will have email contacts. Write them and ask them about their experiences with their publishing company. If they are particularly helpful, you might want to return the favor by purchasing their book and reviewing it on-line. Reviewing someone else work is the biggest and cheapest form of advertisement you can ever receive as a writer. I will explain later.

WRITER’S LITMUS TEST.

A writer must answer be able to answer a number of factual questions honestly:

1. Do you know 100 persons who would definitely buy what you have written. I will give a simple litmus test. Before you attempt a book, join an ezine writing blog or writer’s club. Next, send your accepted articles to the 100 persons you know who would definitely buy your book and ask them to rate and review your articles. Those who do not review will not buy. Those who rate might do so out of loyalty: that is not a good gage. Out of those who rate and review, about 33% or 1/3 will probably buy your book.

2. Your topics must be controversially interesting, extremely informative, well written, bereft of spelling and syntax errors, topically fluid, and/or novel.

3. Reasonably priced.

4. Satisfy a market niche.

5. obtainable and easy to reach by bookstores, especially online.

PRIOR TO RELEASE.

Every author will receive a “completed manuscript.” If your deal does not including editing; you need to have someone other than yourself editing and proofreading the manuscript. After all corrections are made to your satisfaction, you will receive a “completed manuscript.” information to the wise: have as many close and trusted friends as possible review copies of that completed manuscript before you ‘SIGN OFF” on your manuscript. As for honest opinions and reviews. Where constructive criticisms are offered by more than one person, notice that advice. If three or more make the same suggestions to things that can be corrected, make corrections and resubmit the manuscript. When your satisfaction matches those of the reviews, ask your friends, and contemporaries to mail their reviews to your publishing company.

REVIEWS-LIFEBLOOD OF WRITERS:

Writers make a very serious mistake. Check by this ezine blog or any other writers’ site. Writers are very economical with reviews. That is the biggest mistake writers make. When you review other writers’ works, especially “Just Released” books, every time that writer’s books get listed on bookstores’ websites, blogs, and published research data, your review will get listed also. Always make sure you put the web address of your publishing company and the ISBN number of your book next to your reviews. See the example at the bottom of this article. Get in the habit of Googling author’s names. Those you choose to review will provide you marvelous free piggy-backing publicity. Be extremely creating when reviewing published works. Remember you are a writer or a possible celebrity writer. Be lyrically creative, not excessively verbose, when writing reviews. If the tonal quality of the piece creates an insatiable hunger for more of the writer’s works, then say so. If the book or piece is so absorbing that you are transfixed in an animated time capsule, say so. Those experiences that you can equate to: the author’s pain, sorrow, grief or joy that you proportion, don’t keep those opinions to yourself. Your creative reviews are down payments on your tickets to success.

Happy Writing!

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